Using online search data to forecast new product sales
نویسندگان
چکیده
منابع مشابه
Using online search data to forecast new product sales
Title of Dissertation: USING ONLINE SEARCH DATA TO FORECAST NEW PRODUCT SALES Gauri M. Kulkarni, Doctor of Philosophy, 2010 Dissertation directed by: Professor P.K. Kannan and Professor Wendy W. Moe Department of Marketing This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & Am...
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ژورنال
عنوان ژورنال: Decision Support Systems
سال: 2012
ISSN: 0167-9236
DOI: 10.1016/j.dss.2011.10.017